Description: The explosive growth of mobile and social platforms has transformed how we find, read, and share. Today, we expect content to meet us where, when, and how we want it.

For brands, it’s not enough to put stories or research “out there” and expect an audience to assemble. To build audience in this environment, organizations must align their content and distribution efforts with the habits and fascinations of the modern reader.

Applying lessons from Atlantic Media’s award-winning properties (The Atlantic, Quartz, CityLab, National Journal, Government Executive) and the wider web, Jean Ellen Cowgill will discuss the art of planning, crafting and promoting stories to capture and keep the attention of modern audiences. Attendees will walk away with a clear understanding of modern reader mindsets, effective content strategies, and proven tactics for growing audience and engagement. 

What You'll Learn:

1. Implications of modern reader habits
2. Strategies for crafting content with social runway and promise
3. Indications and opportunities for rapidly building audience